A Quick Guide
to Fundraising
First, thank you for walking and coming together with us to help those experiencing homelessness!
Every dollar you raise will go toward HHC's programs. Even small gifts add up to make a big difference!
Here are some suggestions on how to ask your friends and family for support. If you have questions, our development manager, Annah Perch, is here to help. She's at 860-439-1573, ext. 321 or annah@nlhhc.org.
HOW TO ASK FOR SUPPORT
Make it personal
Tell people why you are walking and why you care about homelessness. Share that you are a registered walker and you are inviting them to support you by contributing to the Walk at this link.
Start by talking with a few people about why you want to help. You'll build up the confidence to ask for support.
Ask with confidence
You're seeking support for a terrific organization and a terrific cause. You are giving people an opportunity to help others rebuild their lives, and create a stronger community.
Many people will want to help. Others will say no. It's not the right time, they are devoted to another worthy cause or they simply can't afford a gift at this point. Don't take it personally; thank them for considering your request and move on.
Ask for a specific amount
Otherwise, people won't know if you're asking for $5 or $100. You know whom you're talking with; decide what level is appropriate. If you're not sure, $20 is a good starting point.
Use emails and social media
Emails in particular are helpful. Social media posts are easy to miss and get lost in people's feeds. Wondering what to write? Here is a sample email.
Say thank you
Let people know how much you appreciate their help and keep them up to date on your successes.
HOW TO RECORD GIFTS
Paper form
You can download a paper form, log gifts and collect cash and checks. Your supporters can also make a credit card gift in your honor on our website. Make sure they enter your name in the "special purpose" box at the bottom of the page.
You can also create a fundraiser on Facebook. Facebook makes it easy for you to share your fundraiser online through social media.
Use paper forms and Facebook
You can use both systems if you like.
How to send in your gifts
You can bring cash and checks to turn in on the day of the Walk. Or, after the day of the Walk, mail in your form, along with all cash and checks, to 730 State Pier Rd., New London, CT 06320. If you raised money online, you can simply scan and email the form back to volunteer@nlhhc.org.
QUESTIONS?
Contact us at volunteer@nlhhc.org or 860-439-1573, ext. 321.